About Us

With 225 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages.

Children's feet are continually developing - from the moment they learn to crawl, right into their late teens. We're here to help parents make the best and most informed decisions on ensuring the well-being of their children, especially when it comes to the healthy development of their children's feet. That's why we're passionate about educating parents on the importance of fitted footwear and what to look for when buying children's shoes.

'We want to help parents make the best and most informed decisions when it comes to providing for their children's feet'