Celebrity mum Myleene Klass becomes our brand ambassador for 2012!


It’s a very exciting time at Start-rite HQ as we launch our big news of the year ... Celebrity mum of two Myleene Klass is our new brand ambassador for 2012! 
From music to media to motherhood, Myleene Klass is already a busy lady. But the much loved celebrity is joining forces with us to help spread the word about the importance of having children’s feet properly measured, and fitted with quality fitted footwear. Having been brought up wearing Start-rite shoes Myleene was already a fan of the brand. She said “My first pair of shoes were Start-rite shoes and my daughter's first pair of shoes were Start-rite shoes.”

Since having her two daughters Ava (five this year) and Hero (turning one this year), Myleene knows all too well the worries that every parent faces in trying to do the best for their children. She said: “There are so many things parents think and worry about when bringing up their children, what they are eating, if they are warm enough, if they have a good education, but feet always seem to get forgotten. We talk about feet from a fashion perspective but never from a health perspective. These feet are going to carry our children through life so we need to look after them right from the start. By ensuring children wear shoes that properly fit their feet you can help prevent problems in later life.”

So Myleene is clearly as passionate about the subject as we are, and we look forward to working closely with her throughout the rest of the year. 

To find out more about our work with Myleene and her tips on how to look after your children's feet visit the Start-rite YouTube channel http://www.youtube.com/startriteshoes. Both our website and the YouTube channel also contain helpful and informative videos on how to properly measure and fit your children's shoes so be sure to take a look!

About Myleene Klass

Myleene has been a well known household name across Britain since her arrival in the spotlight eleven years ago. A lady with many strings to her bow, her talents as a musician, TV & radio presenter, designer and model, and now mother of two have made her one of the UK's most in demand and successful entertainers

Since her days in the ITV1 phenomenon 'Popstars' Myleene has gone on to release three solo classical albums, had numerous TV presenting roles including her own movie show ‘The Screening Room’ on CNN, 'The One Show', 'The Classical Brits', 'Last Choir Standing', ITV1 prime time shows 'Saturday Night Divas' and ‘Popstar to Operastar’ as well as the BBC1's live end of year show 'New Year Live'. Myleene also took part in ITV1's 'I'm A Celebrity Get Me Out Of Here.’, where she was runner up and crowned "Queen Of The Jungle".

In addition to her television roles, Myleene has also had a radio show on Classic FM Breakfast since 2006.

Myleene has also been the face of some high profile advertising campaign for huge retailers such as Marks and Spencer and leading hair care brand Pantene.

Myleene’s passion for motherhood came with the pregnancy and then birth of her first daughter Ava in 2007. It was during this time that Myleene also establish herself as an author with her first book, a candid pregnancy diary 'My Bump and Me'. The book shot straight into the Times Top 10 bestseller charts the week after it hit shelves and remained there for many weeks.

From here her love of all things parenting brought with it her own clothing range BabyK, available internationally in 29 countries exclusively through Mothercare stores. The range has been such a success that it is now in its eighth season and now caters for children up to five years old.

More recently Myleene has had her second baby Hero (turning one year old this year), designed her own nail range Myleene Klass Nails, and enhanced her charity work credentials by becoming Save the Children’s ambassador for their current No Child Born To Die project, aimed to save under-fives from illness and malnutrition.

In 2012 Myleene Klass is Start-rite’s brand ambassador, promoting to like minded parents the importance of having their children’s feet properly measured and fitted with quality fitted footwear to support their long term healthy foot development.