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  • How to start a bedtime routine with your little one

    Sleep, or lack of it, is a challenge for every parent and many parents of newborns struggle to settle into a routine that works for their baby and their own wellbeing. Many newborns will only set ...

  • Best shoes for toddlers

    We know that it’s good for babies to spend as much time as possible barefoot when they’re learning to walk so that they can have that all-important contact between the soles of their feet and the ...

  • Party Shoe Favourites

    Special occasions deserve special shoes, and with wedding season upon us, it’s the perfect time for something new. From classic Mary Janes to smart brogues, we’ve picked our favourite party shoe ...

  • Baby Shoes Edit SS22

    Our Baby Shoes are designed to support little feet as they develop and grow. Here are some of our favourite new styles from the spring/summer 2022 collection. Our popular BABY BUBBLE sho ...

  • Party Shoes Edit 2022

    ’Tis the season to add some sparkle and fun to little feet with our top pick of Party Shoes. From classic styling to eye-catching designs, there’s something for everyone. Little feet will ...

  • Kids Party Shoes

    Find the perfect finishing touch to your kid’s party outfit with our collection of seasonal favourites. Bringing a touch of style to the festive season, our Slide shoes are sure to add some spark ...

  • Kids Summer Shoes

    Goodbye school days, hello summer holidays. Here’s our top tips for buying shoes for kids this summer. What should I look for in summer shoes for kids? As the weather warms up and we get close ...

  • If the boot fits… your questions answered

    As the cold weather bites, but family life continues at pace, there is something quite appealing about pulling on a warm jacket, scarf, gloves and a comfy pair of boots to head out into the crisp air ...

  • NEW! JoJo Loves Start-Rite

    We’re delighted to have partnered with JoJo Maman Bébé to launch an exclusive new collection. This exciting collaboration combines classic Start-Rite styling with JoJo’s endearing characters. To ...

  • JoJo Boots Style Edit

    Our collaboration with JoJo Maman Bébé has been so popular, we thought we’d share some of our favourite ankle boots with you. The fun and emotive collection has a friendship theme running thro ...

  • First Shoes for Big Adventures

    For the play days and discovery days. Our First Shoes and Pre-School shoes offer all the comfort and support little feet need as they start to learn and discover more. Here are some of our favourite ...

  • Winter Boots Style Edit

    As we get prepared for winter, our Senior Designer, Emily Linnell, shares her favourite boots from the AW21 collection. SPLASH in blackcurrant leather is a re-boot of a signature sty ...

  • What to pack for a kid’s sleepover

    Your child’s first independent sleepover can feel like a rite of passage. You will both most likely feel a mixture of nerves and excitement, so packing their overnight bag together, with a sele ...

  • Summer Style Edit SS22

    Step into summer with our new HOLIDAY sandals in white leather. This classic design is crafted from soft leather and benefits from a double fastening with rip-tape across the ankles and a buckl ...

  • Experts in little feet

    Your children's feet are in our hands. So it makes sense that you want them to be expert hands. We've been conducting pioneering new research into how child ...

  • LittleBird free trial

      This promotion expired 6th June 2023. We've teamed up with our friends from LittleBird to offer our customers a free 3 month LittleBird Family Pass. The membership is designed to make family fun af ...

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