• WISHLIST
Design a shoe for the future to be with a chance of winning a short-break

Could your child be the designer of our 225 year Anniversary shoe?


This year at Start-rite, we are celebrating 225 years of specialising in children’s footwear and caring for little feet. To mark the occasion, we have teamed up with Forest Holidays to run an exciting design competition where you could win a short-break in one of their luxury cabins.

In-keeping with what Start-rite is renowned for, we’re asking budding young designers to come up with an exciting new shoe design that looks to the future - 50 years to be exact! What does your child think a children’s shoe will look like in 2067? We want to see creative shoe designs that think outside the box, showing great flair and imagination. With each entry, we’d also love to know what they think the shoe would be worn for? Can they do anything fun or take you anywhere special? Fly you to space or take you on an exciting adventure?

The winning shoe design will be made by our team of specialist shoemakers and the best bit is, the shoe will be presented to the winner, so they can keep it and show all their friends.

How to enter

To enter this exciting competition, simply email or post us your design with a full description of the shoe, your name, address, email, telephone number, and of course your child's name and age. Email pr@start-rite.co.uk or post entries to Anniversary Shoe Competition, Start-rite Shoes Ltd, Peachman Way, Broadland Business Park, Norwich, NR7 0WF.

Get social

If you have social media, why not share your child’s entry by using #startrite225years and see how many likes you receive. We’ll also share some of the designs on our social channels too.

About the prize

Your Forest Holidays prize will consist of a three-night weekend break in a two-bedroom luxury Silver Birch cabin with a private hot tub in the forest with idyllic natural surroundings. You can choose from nine locations around the UK. Find out more at www.forestholidays.co.uk or sign up to their newsletter here

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Terms & Conditions

  • All entries must be received by midnight on Friday 30th June 2017.
  • The winner will be contacted by email or phone within 7 days of the competition closing.
  • The competition is open to UK residents only and entrants must be 12 years old or under. Employees and families of the promoter, its agents or anyone professionally involved in the promotion are not eligible to enter.
  • The judging of the competition will be based on the shoe designs that display creativity and imagination.
  • The prize is a three-night weekend break in a two-bedroom Silver Birch cabin at any of Forest Holidays’ nine locations.
  • The prize must be booked by 31st July 2017 and taken between 1st August 2017 and 1st August 2018 (excluding bank holidays and school holidays), and is subject to availability.
  • The prize is non-transferable and cannot be used in conjunction with any other offers, promotions, or discounts.
  • One entry per person and the prize can only be used against one booking. The winner is responsible for transport to and from their chosen location.
  • The break is on a self-catering basis; food, travel, activities, and any other additional costs associated with the break are not covered by this prize.
  • No part of the prize is exchangeable for cash or any other prize.
  • Start-rite Shoes and Forest Holidays have the right to use content for promotional purposes following the competition, with the right to display / publish content by means of their websites, social media channels, print and press.
  • By entering the competition, you signify your agreement with these terms and conditions.
  • Promoter: Start-rite Shoes Ltd, Broadland Business Park, Peachman Way, Norwich, NR7 0WF.