We’ve teamed up with footwear charity Shoe Aid in a new initiative that aims to help the environment, as well as under-privileged children, by encouraging parents to donate their children’s old or unwanted shoes.
The campaign will support Shoe Aid’s goal of reducing shoe poverty and footwear waste, and its impact on the environment, by limiting the number of shoes that are put into land fill each year. In addition, Shoe Aid are also providing shoes for children who, either don’t have access to suitable footwear, or help parents who can’t afford correctly fitted shoes.
Start-Rite and Shoe Aid branded recycling points have been set up across the country in Start-Rite stockists where families can easily donate their unwanted shoes, helping to reduce the number of shoes that end up in landfill.
Start-Rite Shoes CEO, Kate Tansley, said: “With thousands of children wearing ill-fitting shoes in the UK, we are calling on parents and guardians to donate to an extremely worthy cause. The figures are hugely concerning, and it is more important than ever that we all do our bit to help those less fortunate, not to mention the environment. And, it really couldn’t be easier, simply pop them in the shoe collection box in store!”
Shoe Aid Founder Lee Todd said: “We spend a great deal of time educating children on the importance of recycling and re-using old and unwanted footwear. We’re delighted to have Start-Rite on board to support us in this challenge and help raise awareness of shoe poverty that affects millions of children both in the UK and across the world”.
To read more about the great work this charity does, visit their website www.shoeaid.co.uk.