null
20% off full price - today only.
From our family to yours
Tap here to navigate advice topics
Expertise you can depend on
Tap here to navigate advice topics
100 hands for 10 tiny toes
Tap here to navigate advice topics
Journey of a shoe
Tap here to navigate advice topics
Value you can trust
Tap here to navigate advice topics
Tested to destruction
Tap here to navigate advice topics


Start-Rite is an eighth generation business built by and for families. We've been around for more than two centuries but we're still shaping the future of children's footwear – our mission is to always be the best choice you can make for little feet. 



Healthy feet support healthy bodies and that’s why we make shoes that start children off on the right foot. Every pair is designed around children, their needs and what they get up to!



Use the tabs above to learn more about the journey of a new shoe, the skills and expertise that we pour into every pair, and how we use cutting edge innovation to ensure our shoes provide the right foundation for every step.