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From our family to yours
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Expertise you can depend on
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100 hands for 10 tiny toes
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Journey of a shoe
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Value you can trust
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Tested to destruction
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Specialist last confirmed

Specialist last confirmed

We develop our own unique lasts (models of the foot used to manufacture shoes) designed to match the shape of children’s feet, based on key stages of foot development.



Sole & upper designs created

Sole & upper designs created

Our designers get to work following the latest trends and carefully selecting fabrics, ensuring you will love our designs and the materials selected will perform to the highest standards.

Samples fitted on kids' feet

Samples fitted on kids' feet

Samples are produced to ensure they look as good as our design concepts. These are fitted and tested by children at home and school to ensure they can withstand all the things kids get up to in their shoes!

Quality control testing

Quality control testing

We go above and beyond industry standards, testing every part of the shoe - from soles, buckles and leathers, right through to eyelets.



Complete and ready for feet!

Complete and ready for feet!

If a new shoe passes all these rigorous tests, it makes it into our collection. Great fit + great quality = all day comfort and heathy feet.