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JoJo loves Start-Rite collection

Say hello to our new friends! We’ve partnered with JoJo Maman Bébé to launch a new exclusive collection of timeless styles. Combining our renowned quality and expertise with JoJo’s signature prints and characters, our exclusive range of first shoes and boots is ready to accompany your little ones on their next big adventures.


Ready to meet their new best friend? Inspired by themes of friendship, our JoJo loves Start-Rite styles are the perfect companions. Combining our expert knowledge in caring for little feet with JoJo’s endearing characters, these styles will be their new best friends and keep them feeling comfy from their very first step. Perfect for getting ready for new adventures, our first walking shoes and boots feature farmyard friends, pretty prints and adorable characters your little one is sure to love. From roar-some dinosaur prints to cuddly woodland creatures, our statement shoes ensure tiny feet are well supported, protected and comfortable.


This exciting collection is available exclusively on our website, in our Norwich Outlet and selected Start-Rite stockists, plus the 42 JoJo Maman Bébé stores shown below, where staff have been trained by Start-Rite specialists in fitting shoes.



Amersham
Balham
Belfast
Berkhampstead
Beverley
Blackheath
Brighton
Bristol Clifton
Cardiff
Cheltenham
Chester
Chiswick
Crouch End
Didcot
Dorchester
Dublin
Edinburgh
Glasgow
Guildford
Haywards Heath
Hitchin


Horsham
Kingston
Market Harborough
Morpeth
Newbury
Reading
Reigate
Sevenoaks
St Albans
Stamford
Stoke Newington
Stroud
Taunton
Tonbridge Wells
Wilmslow
Wimbledon
Winchester
Windsor
Witney
Worcester
York