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From our family to yours
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Expertise you can depend on
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100 hands for 10 tiny toes
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Journey of a shoe
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Value you can trust
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Tested to destruction
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Start-Rite is an eighth generation business built by and for families. We've been around for more than two centuries but we're still shaping the future of children's footwear – our mission is to always be the best choice you can make for little feet. 



Healthy feet support healthy bodies and that’s why we make shoes that start children off on the right foot. Every pair is designed around children, their needs and what they get up to!



Use the tabs above to learn more about the journey of a new shoe, the skills and expertise that we pour into every pair, and how we use cutting edge innovation to ensure our shoes provide the right foundation for every step.