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Sale ends 31st January. Shop now >

NEW! JoJo Loves Start-Rite

JoJo shoes

We’re delighted to have partnered with JoJo Maman Bébé to launch an exclusive new collection. This exciting collaboration combines classic Start-Rite styling with JoJo’s endearing characters. Together we’ve created fun and emotive pieces, with a friendship theme running through it.

These shoes and boots have been designed to allow natural movement whilst offering the right level of support and include that all important growing room. Available in whole and half sizes and a choice of width fittings.

JoJo shoes

Add some fun to little feet this autumn with our new BUDDY first walking shoes in wine leather and navy nubuck/leather. The adorable T-bar wine style has a mouse design while the navy style have cute tractors across the toes. Both shoes come with cushioned insoles and scuff resistant toe bumpers and are available from a s3 to s6.5 in F snd G fits.

JoJo shoes

We also have some exciting new designs in our popular Chelsea boot style FRIEND. This classic style that Start-Rite is so well renowned for has been designed with an easy to use inside zip for a secure fit, toe and heel bumpers to protect little feet on autumn adventures, lightweight flexible soles for easy movement and leather lined to absorb moisture. You’ll find fun woodland characters on the side of the boots including a navy leather dino, teal leather puffin, wine leather mouse and navy leather hedgehog designs. There is also a harvest gold suede, to help brighten little feet on dull days. The boots are available from S3 to S9.5 in F and G fits.

JoJo shoes

Tiny toes don't miss out on the fun either with our LITTLE PAL pre-walkers. Available in either a pretty pink leather bow or brown nubuck fox design. Made with soft supportive materials and available from S2 to S5 in F and G fits.

JoJo shoes

Shop our JoJo Loves Start-Rite collection>