• WISHLIST
Shoes to fuel a year of adventures - on us. Find out more

Your children’s feet are in our hands. So it makes sense that you want them to be expert hands.

We’re specialists in kids shoes

Designing children’s shoes is what we do. In fact we’ve been doing it from our home in Norwich for over 225 years. We’re proud to be specialist and totally focused on our goal – to create shoes that are the best thing parents can do for little feet.

We work with the A team

Being the best at what we do means working with the best. That’s why we partner with an expert team of biomechanics, physios and podiatrists to ensure we’re building the latest thinking around children’s physiology, movements and development into every shoe.

We know kids

To give children the comfort and confidence to move in freedom our shoes need to perform in the real world. That’s why we spend hours every week measuring and fitting children’s feet and observing the ways they move. Sometimes it’s the smallest observations that can make the biggest difference to the shoes we create.

Please select a life stage

Please swipe between life stages

  • PRE WALKING
  • FIRST STEPS
  • PRE SCHOOL
  • KIDS 4+
PRE-WALKER
For the crawlers, the bottom shufflers, the chair to chair cruisers

Little Feet

Feet are squidgy, rounded, not used to bearing weight for long – bones are still forming with arch and Achilles undefined. Nerve endings are still developing and the soft cartilage can easily be moulded into the wrong shape if constricted. Feet should be measured every 6 to 8 weeks

Developing Movement

Movements are wobbly and tentative – still on all fours more often than two feet. As crawling develops into cruising, furniture becomes their best friend – giving a helping hand of stability while crucial balancing skills gradually build

Our Shoes

Our shoes promise gentle protection and maximum flexibility – with enough grip to aid stability during early explorations, but nothing that will restrict natural movement


Fit

Designed for pre-walkers’ square feet, with multi-width and half size fittings

Flex

Ultra flexible lightweight soles for uninhibited movement

Protect

Scuff-resistant heel and toe bumpers for gentle protection where it counts

Comfort

Cushioned in-sole, the softest leathers and foot-shaped contouring

Fasten

Simple yet secure fastenings – easy-on yet wriggle-proof

FIRST STEPS
For the wobbly walkers and budding explorers

Growing feet

Feet are chubby and rounded, arch and Achilles remain undefined – but starting to get to used to longer periods of weight bearing. Feet should be measured every 6 to 8 weeks

Developing movement

Movements are a full spectrum from tentative to confident, slow to speedy – as balance and coordination improve at pace

Our shoes

Our shoes promise instant comfort, streamlined protection and perfectly positioned flexibility – for all-day, all-terrain freedom


Fit

Rounded toe with added growing room for chubby, fast growing feet

Flex

Ultra flexible lightweight soles with just the right amount of grip

Protect

Scuff-resistant heel and toe bumpers for precise protection

Comfort

Padded ankle support and cushioned-insoles for all-day happy feet

Fasten

Fastenings for this stage are all about ease and adjustability

PRE-SCHOOL
For the leapers, the climbers, the never-sit-still-ers

Growing feet

Feet are starting to become leaner and more defined – muscles are working harder to support increasing levels of activity and bones are continuing to form. Feet should be measured every 2 to 3 months

Developing movement

Movements are diverse as spatial awareness develops and new skills are added almost daily – from skipping to cycling to the perfect kick

Our shoes

Our shoes promise targeted protection for increasingly intrepid adventurers, combined with niggle-free comfort and flexibility


Fit

More mature shape, with plenty of room to bend and flex

Flex

Ultra flexible lightweight soles and purposeful tread patterns

Protect

Enhanced protection around the toe, heel and side of the foot

Comfort

Removeable, moulded footbed, anti-bacterial linings and padded ankle

Fasten

Fastenings that are simple for the tiniest fingers to do up and adjust

Kid 4+
For the playground performers and weekend adventurers

Growing feet

Feet are now lean and muscular, starting to take on their adult shape – with all 26 bones now present, but not yet fully formed. Feet should be measured every 3 to 4 months

Developing movement

Movements are now being finessed as children find activities they love and constantly seek outlets for their seemingly boundless energy

Our shoes

Our shoes promise all day, all-year feel-good – feel-good styling to suit every taste, feel-good comfort from first to last bell, feel-good features for performance when it matters


Fit

Custom fit based on developmental stage and physiology of foot

Flex

Flexible lightweight soles designed for versatility and freedom of movement

Protect

Smart protection with a range of options catering to diverse movements

Comfort

Soft premium materials and perfectly positioned padding for all-day comfort

Fasten

Adjustable fastenings for precision fit and performance all day