null

JoJo loves Start-Rite

JoJo loves Start-Rite

We've partnered with JoJo Maman Bébé to create an exciting collection of first walking shoes and boots.

Inspired by themes of friendship and combining our expert knowledge in caring for little feet with JoJo’s loveable characters, these styles will be your little ones new best friend and keep them feeling comfy from the very first step.


From roar-some dinosaurs, to woodland creatures and floral prints, our JoJo collection features bright emotive designs to delight little ones and parents alike. Carefully crafted from the softest leathers, with padded ankles and cushioned insoles, tiny toes are gently protected. Easy fastenings keep growing feet safe and secure, while flexible soles allow for easy movements.


Available in whole and half sizes, up to a S10.5 and in a choice of width fittings, the charming collection combines our renowned Start-Rite quality and expertise with JoJo’s signature prints and endearing characters. Not sure on their shoe size? Find their perfect fit from the comfort of your own home with our easy step-by-step measuring guides.


Excited to meet our new friends? This collection is available exclusively online, in our Norwich Outlet and selected Start-Rite stockists, plus 38 JoJo Maman Bébé stores. Find out more here.