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From our family to yours
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Expertise you can depend on
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100 hands for 10 tiny toes
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Journey of a shoe
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Value you can trust
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Tested to destruction
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For us, value isn’t just about price but performance too. You can rely on us to make shoes that are strong and structured, carefully crafted to support every movement with stability.


Buy once, buy better

Buy once, buy better

Kate Hardcastle is the UK’s leading expert on helping families save money when buying school uniform. As she says ‘buy cheap, buy twice’ – investing in quality shoes and taking good care of them is kinder to your purse (and the planet too!).

Read more here >

Consider cost per wear

Consider cost per wear

Buying into better quality shoes might not be as expensive as you think. Recent research has shown that an average non-leather supermarket pair comes in at around 23p per day of wear vs just 20p per day for a quality leather pair from Start-Rite Shoes.

Invest in development

Invest in development

Shoes are vitally important – not just for children’s foot health, but for their entire physical development too. Foot problems in later life often arise from wearing poorly fitted shoes, so it’s crucial to invest in pairs that fit properly from the very beginning.

Find out more >

Care for their pairs

Care for their pairs

Shoes are really put through their paces as kids scoot, kick, jump, scuff, drag and run! Keeping shoes clean and tidy using our handy guide will help to prolong their lifetime, lowering the cost per wear. Don’t forget to browse our shoe care collection >