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About us - We're here to help kids move free

Here to help kids move free

We’re here for the chair to chair cruisers and the wobbly wanderers. The social butterflies and the playground performers.

We’re here to make sure children never stop exploring – with footwear that gives them the freedom to go where they want, how they want.

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About us - Pioneering Pedigree

Pioneering pedigree

Child-shaped, age-specific lasts. Precise multi-width fittings. Professionally trained expert shoe fitters. All pioneered by the Start-Rite team in response to our 1943 study of children’s feet.

Just some of the ways we’ve been helping children explore with comfort and confidence for over two centuries.

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About us - Experts in little feet

Experts in little feet

Children’s feet. Small yet complex. Unique and constantly developing.

That’s why everything we do starts with understanding the minutiae.

From our team of physio, podiatrist and biomechanics partners. To the hours we spend each week measuring children’s feet and observing the ways they move.

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About us - Quality Built in

Quality built in

We think the only thing you can predict when it comes to kids is that they’re unpredictable.

That’s why we put every Start-Rite shoe through the most extreme tests we can think of. We’ll leave no stone unturned in our mission to make soft softer, to toughen up tough, to put more bend in bendy. Because children with big ideas need shoes with high standards.

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