Experts in little feet

Children’s feet may be little, but their needs aren’t - that’s why we make shoes that start children off on the right foot. We work with physio, podiatrist, and biomechanics experts to create quality footwear that supports children on every adventure.

Find out more

First for fit

We know that no two children's feet are the same. For that reason, our shoes are designed in whole and half sizes and a variety of width fittings, to ensure the best possible fit. Use our measuring tools to get their perfect fit from the comfort of your own home.

How to measure

British design

Our collections are carefully designed in house by our award-winning design team. Whether they’re researching trends, creating mood boards, or painting in watercolours for a new print, our team craft the best shoes for growing feet.

Meet the designer

4.6 star customer rating

Parents only want the best for their children, and so do we. We are proud of our customer service and quality of product - the results show for themselves!

Read the reviews

Award winning

We are thrilled to have won numerous awards for our fantastic footwear. Whether they’re still on all fours, taking their first steps or looking for their next exciting adventure, there’s something for every little explorer at Start-Rite.

Find their next pair


Some things are just too good to keep to yourself! Treat your friends to 15% off their first order. For each friend you refer, we’ll give you 20% off your next order to say thank you.

Find out more

Project Baby award logo Feefo award logo Made for mums award logo Bizzie Baby award logo Bizzie Baby award logo Drapers finalist logo Bizzie Baby award logo Junior design award logo Drapers finalist logo Feefo platinum logo Made for mums logo LBC best footwear logo LBC best toddler logo LBC best junior fashion logo LBC recommended logo