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  • Do babies need socks?

    Babies are delicate and require our utmost care and attention – this goes for their feet too. One of the many things for new parents to think about is whether or not their baby needs socks. While ...

  • What do you need for secondary school?

    Transitioning to secondary school is a significant milestone for children and a time of change for both students and parents. Whether you're gearing up for the first day of Year 7 or preparing yo ...

  • How to help my child on their first day at school

    Whether it’s their first day starting primary or secondary school, they’re moving up to a new year group or they’ve recently changed schools, your child’s first few days in a new setting can take ...

  • When can my child start nursery?

    Sending your little one to nursery is a highly emotional journey for most parents. If your child has been looked after by you or your family from the very earliest moments of their life, it can be ...

  • How to deal with baby growth spurts

    Growth spurts are a wonderful sign that your baby is developing naturally, and while each baby will reach these milestones in their own individual time, they will mostly all exhibit a change in b ...

  • What to pack for school

    Your child is off to school! Whether you’re nervous and excited for their first day or you’re a seasoned parent who has done this multiple times before, it certainly is a big step. They’ll be st ...

  • A guide to wide fit shoes

    If you’ve ever noticed width sizes when browsing for shoes and wondered what they mean, don’t worry. In this article, we’ll explain everything you need to know about wide fit shoes, including tips ...

  • What are knocked knees?

    Childrens’ bodies grow and change at their own rate, especially as they turn into teenagers and puberty kicks in. Knock knees are no different. These are a natural part of a child’s development and ...

  • Supporting new parents – Maternal Mental Health Awareness Week 2022

    The perinatal period is that crucial time – during pregnancy and after birth - when parents are finding their feet and building bonds with their baby. But this can also be a challenging time for ...

  • What to pack for a school trip

    School trips can be an exciting proposition for your child - a chance to get away from the normal routine of school and experience something new! Trips to museums, aquariums, zoos and even just o ...

  • Get school uniform ready with Trutex

    Our friends at Trutex have put together a helpful guide for buying your child’s school uniform. What you need to know when buying school uniformWhether your child will be making their way through ...

  • How to wash slippers

    Slippers are one of the most comfortable footwear items, providing warmth for our feet. However, just like any other footwear, they need regular cleaning to maintain hygiene and appearance. Cle ...

  • Contact Us

    { "@context": "http://schema.org", "@type": "Organization", "address": { "@type": "PostalAddress", "addressLocality": "Broadland Business Park, Norwich", "postalCode": "NR7 0WF", ...

  • First Walking Help Hub

    First walking shoes help hub When your little one is walking unaided for most of the day, their feet need more support and protection. If they’re not off exploring yet they soon will be and when a ...

  • Governance and stakeholder engagement

    Governance and stakeholder engagement We need you to make this journey with us. Without the support and passion of our employees and everyone who contributes to our business, from the factories ...

  • Our journey to carbon neutral

    Journey to carbon neutral The Paris Agreement treaty committed to making our planet carbon neutral by 2050. There's a role for all of us to play in reaching this goal with 2020 seen as the ‘base ...

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