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  • New arrivals AW23

    Discover something new this autumn with our new styles for parties and days out. Here’s our pick of some newness that we think little feet will love. Add some sparkle to their feet with

  • What barefoot means to us

    We’ve always believed that the best thing for little feet is the freedom to grow and move as nature intended. It’s a simple idea, but one that’s shaped how we design children’s shoes for over two ce

  • Baby Shoes Edit SS22

    Our Baby Shoes are designed to support little feet as they develop and grow. Here are some of our favourite new styles from the spring/summer 2022 collection. Our popular BABY BUBBLE shoes are

  • What are the best shoes for summer for boys?

    Get your son ready for sunny adventures with our handpicked selection of boys’ summer shoes from Start-Rite. Our summer footwear is designed to keep kids cool, active and comfortable ensuring feet s

  • How to lace shoes

    Lacing a shoe might seem straightforward and in fact, most parents have done it thousands of times. But with so many different ways to lace a shoe these days, this simple act can feel a bit more co

  • Spring Arrivals

    Add some colour to little feet with the arrival of our new spring collection. With spring on its way and the promise of warmer weather, we’re excited to bring you some of our new seasonal styles

  • Win New Year Treats

    Jump into the New Year in style with our winter giveaway! We’ve teamed up with children’s clothing brand Kidunk where two winners will have the chance to win an outdoor play suit (worth £60) and

  • First shoes arrivals AW22

    Autumn adventures have arrived! It’s time to explore the great outdoors and discover the new season in our First Shoes. The perfect colour pop for this autumn, our SPARKLE shoes in pretty rose pin

  • GoGoDiscover - Meet the artist

    This year, we're delighted to be taking part in GoGoDiscover - Norfolk’s biggest Jurassic art trail, where we are sponsoring a colourful Steppe Mammoth at our Norwich store. Organised by Break c

  • What is the best material for socks?

    When it comes to choosing the best material for children's socks, there are several options to consider. Each material has its own pros and cons, and the choice will depend on your preferences, the

  • A Guide to Buying Wellies for Babies and Toddlers

    Let’s face it, when little ones spy a muddy puddle, the urge to dash off and splash about, squelch around and max out the most fun is irresistible. And that’s as it should be – at Start-Rite we ar

  • The story behind our vegan shoes

    As we launch our first-ever Vegan Shoe Collection, we take a few minutes with Sara Driscoll, Head of Buying and Product at Start-Rite Shoes, to find out more about the story behind the shoes.

  • Privacy policy & cookies

    Privacy policy Important Information This privacy policy outlines how we collect, process and use your personal data using the Start-Rite website and our Norwich Outlet retail store, and how we keep...

  • What age do babies start walking?

    The first 12 months of a child’s life are filled with exciting milestones, all to be celebrated and captured in our hearts and memories for a lifetime. Those first steps, which are likely to com

  • Boots style edit AW23

    Take your little ones on boundless adventures and keep their toes cosy with our pick of winter boots. Their feet will shine bright this winter in our popular WONDERLAND boots in striking ruby re

  • Helping your child develop – Toddlers

    The next part of our child development blogs looks at Toddlers. Here you’ll find information on making the right foot care choices for your child and provide advice on engaging the whole body through

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