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  • How to lace shoes

    Lacing a shoe might seem straightforward and in fact, most parents have done it thousands of times. But with so many different ways to lace a shoe these days, this simple act can feel a bit more co

  • Are my child’s feet narrow?

    Your child’s feet are fascinating and adorable. Small, podgy and underdeveloped at birth, they gradually form more bones, shape an arch and start to take their natural shape as your little one appro

  • How to keep shoe laces from coming untied

    Seeing your child make the leap from rip-tape to laces can be a wonderful thing, especially as they start to gain more independence by learning to tie their laces themselves. Unfortunately, it can

  • How should boots fit?

    When it comes to children’s boots, fit isn’t just about comfort or style - it’s about supporting healthy foot development during a time of rapid change. As Watson once said, “change is afoot”, and

  • A size guide to children’s wellies

    Wellies are a necessary part of growing up and long before Peppa Pig, children have delighted in jumping in muddy puddles. While wellies seem like a fairly standard purchase, we receive a great de

  • How to prepare for back to school

    The six weeks of the summer holidays always seem to go by so fast. Before you know it, it’ll be time to pack the kids off to school once more - or perhaps for the first time! Whether your child is

  • Retailer Spotlight: Donaghys

    The British shoe industry has a proud history of family-run businesses, and we feel a great deal of synergy with our retailers who are also proudly run by many generations of the same family. Donaghys

  • Privacy policy & cookies

    Privacy policy Important Information This privacy policy outlines how we collect, process and use your personal data using the Start-Rite website and our Norwich Outlet retail store, and how we keep...

  • The benefits of walking to school: Health, happiness and road safety

    Walking to school is one of the simplest ways to build healthy habits into your child's daily routine. From boosting physical activity and supporting wellbeing, to developing independence and essent

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