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  • Boots style edit AW22

    Boot season has arrived and so has our new collection of winter styles – find their new favourite from our top picks. Get little ones prepared for the colder months with our new FRIEND boots in pre

  • What to do with your old wellies

    Wellies become a much-loved loyal servant that accompany little feet on adventures and exploration. Many of us find it very difficult to part with a pair once those little feet have grown out of t

  • How to label school uniform

    The decision of whether or not to insert your little one’s name into their school uniform is one of popular debate. It can sometimes seem like a bit of a privilege - after all, choosing a more perma

  • Outlet Norwich

    T&Cs - Win free shoes for a year and winter hat • During the promotional period of Monday 9th December 2019 to Monday 13th January 2020, you can be in with a chance of winning free shoes for a...

  • Smart in classrooms

    School hub Smart in classrooms When there’s a whole world of learning and discovery to be done, we create school shoes that don’t just fit the foot, but fit the child. Our school shoes are...

  • Top tips for cooking with toddlers

    Registered Dietitian Nichola Ludlam-Raine aka Mummy Nutrition, shares her top 10 tips for getting little ones involved in the kitchen and engaged with food and cooking. It’s never too late, o

  • Our guide to play this springtime

    The excitement around this time of year is palpable. Daffodils, crocus and primrose abound on roadsides and in woodland. The change in seasons seems the epitome of a British way of life, as we ant

  • If the boot fits… your questions answered

    As the cold weather bites, but family life continues at pace, there is something quite appealing about pulling on a warm jacket, scarf, gloves and a comfy pair of boots to head out into the crisp air.

  • Kids Party Shoes

    Find the perfect finishing touch to your kid’s party outfit with our collection of seasonal favourites. Bringing a touch of style to the festive season, our Slide shoes are sure to add some sparkle

  • Boots for outdoor fun

    The daily walk is giving us all a chance to get outside for some much-needed fresh air. Here’s our pick of our favourite boots to support their time outdoors. The perfect companion for woodland w

  • Check before you invest - shoe tips

    Check before you invest - shoe tips Start-Rite Technical Development & Fitti

  • Retailer Focus

    Over the last few weeks, we've been celebrating some of our retail partners over on social media. Here's a round up of some we are very proud to work with. David Spruce Congratulations to

  • When should babies start wearing shoes?

    We often get asked when the right time is to buy your little one's first walking shoes. We’ve put together a Q&A that we hope answers some all-important questions. Should babies wear shoes when

  • What barefoot means to us

    We’ve always believed that the best thing for little feet is the freedom to grow and move as nature intended. It’s a simple idea, but one that’s shaped how we design children’s shoes for over two ce

  • Lockdown loneliness and the big return to school

  • Buying school shoes: The complete guide

    Gearing up to search for your child’s newest pair of school shoes? Find out everything you need to know about the buying process in this comprehensive guide, including why, how and what to buy as yo

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